Redfin

Sr. Product Manager on Data Team

Managed the data team backlog and led a major neighborhoods data overhaul that improved SEO, data integrity, and page rank across Redfin's neighborhood pages.

• Backlog & Prioritization — Managed and prioritized the data team backlog, aligning engineering effort with business impact and ensuring timely delivery of data-driven features.
• Neighborhoods Data Facelift — Led the rollout of a long-overdue neighborhoods data refresh, replacing stale and inconsistent neighborhood information with cleaner, more accurate datasets that better reflected real-world boundaries and characteristics.
• SEO & Data Integrity Improvements — Drove measurable SEO gains by improving data integrity across neighborhood pages, ensuring search engines surfaced higher-quality, more relevant content to prospective homebuyers.
• Data Source Consolidation — Merged a multiplicity of disparate neighborhood data sources into a single authoritative source of truth, eliminating conflicting information and simplifying ongoing maintenance.
• Duplicate Page Cleanup — Identified and resolved duplicate neighborhood pages through proper redirects and canonical linking, preserving accumulated link juice while improving overall page rank and reducing crawl waste.
• Process for Ongoing Maintenance — Established a repeatable process for maintaining and refreshing ever-changing neighborhood data, reducing manual overhead and ensuring pages stayed current as neighborhoods evolved.